About
Systems builder. CRM specialist. Database admin. Based in Sheffield.
I'm Hameed Ur Rehman, a systems builder based in the UK. I specialise in CRM implementation, database design, and the operational infrastructure that keeps organisations running smoothly.
I started studying Computer Science at the University of Portsmouth, but left before completing my degree. It wasn't a lack of ability—I found I learned better by building real things than by studying theory. The decision to leave was a conscious pivot toward hands-on work, and it's shaped how I approach problems ever since.
Since then, I've taught myself through real projects—taking responsibility for live data, workflows, and platforms where the stakes are real. That practical learning path has given me a grounding in systems thinking that formal education alone wouldn't have provided.
I now run Nexlink Media, a small independent practice focused on building websites and internal systems for individuals, small teams, and organisations. The work is practical and reliability-focused—building structures that last rather than impressive demos that fall apart.
Most of my work involves taking messy, fragmented data and turning it into something organised and useful. Whether that's migrating legacy systems, building custom CRM workflows, or designing database schemas—I enjoy the puzzle of making complex information accessible.
If you're dealing with a systems challenge or need help getting your data infrastructure in order, I'd be happy to talk.
How I Think About Work
Reliability over impressiveness
A system that works quietly every day is worth more than one that demos well but breaks under pressure. I build for the long run.
Document everything
If the person after me can't understand what I built or why, I haven't finished the job. Documentation is part of the work, not an afterthought.
Solve the actual problem
The requested solution and the actual problem are often different things. I try to understand what's really going wrong before building anything.
Ownership builds competence
Taking responsibility for live systems—where mistakes have real consequences—teaches you things that theory never will.
"I didn't finish university, but I've maintained live databases, migrated CRM systems with thousands of records, and built workflows that people depend on daily. The learning never stopped—it just moved somewhere more practical."